Franchise 101
FRANCHISE 101 CURRICULUM
This industry is about relationships, strategic partnerships, networking, and systematic business expansion. Whether you choose to work for a Franchisor, become a Franchisee, or bring the principles of franchising to your organization – an aptitude for leadership and a passion for team-building are essential. Regardless of the road you take, the rewards from Franchise Well University are limitless, as are the opportunities to control your own destiny.
I. Franchise Relationships
a. Systems thinking & franchise success
b. Building & nurturing relationships
c. The science behind franchise compliance
d. The art of franchise support
e. KSFs to minimize disputes
f. Introduction to franchise agreements
II. Marketing the Franchise Model
a. Methods: past, present, & future
b. Global trends
c. Technology & platforms
d. Key considerations